Launched in 2007, Marc Jacobs Daisy was designed to capture the essence of youthful femininity and carefree joy. Created by perfumer Alberto Morillas, this fragrance became an instant classic in the world of perfumes—and not just because of its gorgeous scent. With its whimsical bottle and charming ad campaigns, Daisy has bloomed into a fragrance wardrobe staple for millions around the world.
What Does Marc Jacobs Daisy Smell Like?
Marc Jacobs Daisy is a floral-fruity fragrance that feels like sunshine in a bottle. It’s fresh, light, and feminine—perfect for daywear and warmer seasons.
Fragrance Pyramid
- Top Notes: Wild Strawberry, Violet Leaves, Ruby Red Grapefruit
- Middle Notes: Gardenia, Jasmine, Violet Petals
- Base Notes: Musk, White Woods, Vanilla
The initial burst of juicy strawberry and grapefruit sets a bright tone, which mellows into soft florals and ends with a warm, musky finish.
The Bottle: Pure Whimsy
Daisy’s bottle is iconic. The transparent glass reveals a golden-hued liquid, but the real star? The oversized white daisies on the cap—playful, elegant, and unmistakably Marc Jacobs. It looks like something you’d find in a fairy garden (or at least on the cutest perfume tray ever).
Sillage: Will It Turn Heads?
Daisy has a soft to moderate sillage. It lingers delicately, like a passing floral breeze. People will notice it—but in a subtle, intimate way.
Longevity: How Long Does It Last?
On average, Daisy lasts around 5 to 7 hours, making it a great daytime fragrance. A light re-spritz after lunch and you’re golden!
Who Is Marc Jacobs Daisy For?
Marc Jacobs Daisy is for the dreamers, the romantics, and the playful hearts. It suits someone who loves light, airy florals and wants to smell clean, fresh, and effortlessly pretty.
Personality Types:
- Free-spirited and cheerful
- Nature lovers
- Fans of delicate, fresh floral scents
Fragrance Fans Who’ll Love This:
- Those who enjoy Viktor & Rolf Flowerbomb, Chanel Chance Eau Tendre, or Dolce & Gabbana Light Blue
When and Where to Wear Marc Jacobs Daisy
Daisy is ideal for:
- Spring and Summer Days
- Casual Lunches or Brunch with Friends
- Work or School (it’s light and non-offensive)
- Day Dates or Picnics in the Park
It’s versatile and never overpowering—your floral bestie for everyday moments.
Variants and Special Editions
Daisy’s success led to a blooming bouquet of flankers:
- Daisy Eau So Fresh: A fruitier, bubblier version launched in 2011
- Daisy Dream: Launched in 2014 with a light, airy blue floral scent
- Daisy Love: Sweeter, more gourmand with cloudberries and cashmere musk
- Daisy Pop Editions (2023): Limited edition vibrant-colored bottles
Marc Jacobs has mastered the art of refreshing Daisy with seasonal and limited versions, making collecting them a floral obsession!
Celebrities and Pop Culture Buzz
While not officially endorsed by a particular A-lister, Daisy has been a favorite among young celebs and influencers, and frequently appears in beauty vlogs, TikToks, and Instagram flatlays. Its campaigns have featured Kaia Gerber, bringing a new-gen supermodel vibe to the brand.
Interesting Trivia about Marc Jacobs Daisy
- Alberto Morillas, Daisy’s creator, also created other icons like CK One and Acqua di Gio.
- The fragrance bottle is often considered one of the most giftable perfumes due to its universally loved design.
- Marc Jacobs uses eco-conscious packaging for recent editions, aligning with the brand’s sustainable values.
Where to buy?
Sunshine in a Bottle
Marc Jacobs Daisy is more than a fragrance—it’s a state of mind. Light, floral, joyful—it’s the perfect scent for anyone who wants to carry a little sunshine wherever they go.
Whether you’re a fragrance newbie or an avid collector, Daisy is a modern classic that earns its spot in every perfume wardrobe.
